Market Insight Data Officer at Imperial College London

Job Summary

This is an exciting opportunity to support the new Market Insight and Data function within Marketing, Recruitment and Admissions (MRA). Having received significant investment in our strategy, this new role will be pivotal in supporting strategic evidence-based decision making, with a particular focus on pre-enrollment and scholarships.

A motivated self-starter, this role will report into the Market Insight and Data Manager and support them by analyzing and interpreting key data sets for multiple projects to aid progress towards Imperial meeting its ambitious objectives.

With multiple internal stakeholders, you will support on the development and delivery of analysis that informs marketing, student recruitment admissions activity including Fees, scholarships and bursaries, competitors, market position, applicant experience and behavior, brand perception and portfolio development.

If this sounds like you, then we’d love to hear from you.

Duties and responsibilities

In this role, you will…

  • Evaluate and make recommendations on the success of and impact of Imperial’s scholarships – monitoring awareness, intake, progression and success
  • Coordinate and manage the College’s internal Scholarships and Studentships network
  • Cultivate relationships and build networks with a wide range of staff at all levels who are involved in the financial planning, marketing and administration of scholarships and studentships
  • Combine numerical data and desk-based research with insights from key stakeholders to produce clear recommendations for scholarship provision
  • Produce a practical methodology for evaluation, collating evidence to produce clear insight, challenges and opportunities in the future design and marketing of scholarships and studentships
  • Organize opinion panels, qualitative focus groups and short surveys/polls to understand the prospective student voice
  • Coordinate competitor monitoring across a range of different media to collate and report on findings and make recommendations to appropriate colleagues in a timely manner
  • Monitor and collate sector published research and identify relevant insight that can be used to inform future direction into market intelligence
  • Support the Market Insight and Data Manager in portfolio and analysis and new course proposals, producing market demand reports for Departments and Faculties, working closely with the appropriate Faculty Marketing Manager or Marketing contact. This will involve analysis of large UCAS and HESA datasets, in addition to considering the graduate labor market insight data and desk research.

Note: We are currently trialling a hybrid approach – a minimum of two days/week will be required in our office

Essential requirements

We’re looking for a proactive, self-starter with a passion for data, and how it can inform decisions. Therefore, demonstrable experience of interrogating and analyzing large datasets to deliver recommendations and actionable insight is essential, including experience of both qualitative and quantitative research methodologies, and being able to present findings effectively to deliver recommendations.

You will be an effective communicator and collaborate with a wide cross-section of stakeholders. While not essential, having a knowledge, understanding and curiosity of the higher education landscape is desirable.

Further Information
Full details of the role can be found on the Job Description.

Our preferred method of application is online via this website. No recruitment agencies please. CVs will also not be accepted.

If you have any questions about the role, please contact: Lizzie Burrows, Director of Marketing, Recruitment and Admission via email – e.burrows@imperial.ac.uk

Closing date: 03/10/2022

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